7up / It takes skills to chill

VaynerMedia offered me the chance to direct and lead a 7UP campaign that brought together many of my favorite elements: motion-control cameras, cel animation, epic slow motion, and CGI.

Working with The Garage, we shot and build all th camera tricks. Even a custom-built water tank holding more than 1,000 gallons. Our lemons and limes actually surfed the wave! And the best part? Getting Fido Dido to ride it like John John Florence at Trestles. Talk about refreshing!